Marketing - Manager / AM (Mumbai)
- C P Careers
- 3 - 5 Years
- Mumbai
- 6 years ago
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Job Description
Skills Required:Excellent verbal & written communication over English and basic command over Hindi. Ability to lead self at work independently without day-to-day supervision. Go-getter attitude resulting in high decibel of competitiveness
Duties & Responsibilities:
1.Understanding characteristics of products and services and promoting their Unique Selling Propositions (USP).
2.Developing advertising and sales promotion strategies for real estate projects.
3.Implementing advertising campaigns on various social media platforms like Facebook, LinkedIn, Instagram, YouTube and Twitter.
4.Generating prospective clients from various marketing campaigns and passing to the sales team for servicing.
5.Analyzing client's real estate requirements and suggesting appropriate projects.
6.Brainstorming ideas and creating communication material for internal and external audiences.
7.Evaluate the communication strategy and advertising campaigns that are implemented.
8.Develop strategies & tactics to get the word out about the company and drive qualified traffic to the website.
9.Identify trends and optimize spend and performance based on insights.
10.Preparing brochures, reports, newsletters and other materials for company branding and promotion of real estate projects. Maintaining social media presence by posting relevant content on a weekly basis.
11.Designing and writing content for all types of internal and external communications.
12.Structure & Delegate work to team members to achieve the best output (targets).
13.Train the team on communication & pitching, technical details, identifying appropriate leads which can qualify, appropriate channels to generate leads, work on CRM tools, etc.
14.Encourage & motivate the team, develop learning culture.
15.Regular review of team performance, meet targets, address issues & concerns, and provide timely & effective feedback.
16.Prepare monthly reports, goals & forecasts, measure results.
17.Digital Marketing
1.Lead Generation Activities
a.Organic
i.SEO
ii.SMO
iii.Handling Third party vendors
iv.Develop Campaign Directions
v.Content writing for website & other social media platforms.
vi.
b.In Organic
i.SEM
ii.SMM
c.BTL
i.Below the line promotions
ii.Introducing various marketing activities to increase Fair deal presence in market like BTL activities, Digital Marketing and other campaigns
18. BTL
oOrganize workshops, meetings and other events for promoting various real estate projects.
oDeliver educational and promotional workshops and seminars for company branding and career development in various management institutes.
oInitiate and maintain contacts with company's stakeholders viz. clients, developers, service providers, etc.
oCo-ordinate promotional events for external audiences.
Job Requirements:
Powerful communication skills in English
Good convincing power
Residing in Andheri east preferably
Employement Category:
Employement Type: Full timeIndustry: Real EstateFunctional Area: Marketing & CommunicationsRole Category: Marketing ManagerRole/Responsibilies: Marketing - Manager / AM (Mumbai)Contact Details:
Company: C P CareersLocation(s): Mumbai+ View Contact
Keyskills: Marketing Manager Marketing Executive
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₹ 60000 - 500000 IN
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