Global Demand Generation Leader @ Prolim

Job Description

Role Overview

The Global Demand Generation Leader is responsible for designing and executing PROLIMs global demand generation strategy across North America, India, and ANZ markets. This role leads the SDR organization and regional demand generation initiatives to drive qualified pipeline growth, accelerate revenue, and strengthen strategic partnerships with ecosystem partners such as Salesforce, Siemens, and Snowflake.

The ideal candidate is a data-driven marketing leader with deep experience in B2B enterprise technology, digital marketing, and outbound pipeline development.

Location: Bangalore, India (US Shift) + Evening Overlap

Key Responsibilities

• Own the global demand generation strategy aligned with revenue targets
  Build and scale a high-performing SDR organization across regions
  Develop multi-channel pipeline programs including outbound, ABM, digital campaigns, and partner marketing
  Partner closely with global sales leadership to align marketing pipeline targets with revenue goals
  Establish pipeline metrics including MQL, SQL, opportunity creation, and revenue attribution
  Oversee campaign execution across email, LinkedIn, events, webinars, and partner initiatives
  Implement and optimize marketing automation and CRM workflows
• Analyze performance data and continuously improve campaign ROI and conversion rates
  Develop scalable playbooks for SDR outreach, lead qualification, and pipeline generation
  Manage regional demand generation leads and ensure consistent global execution

Qualifications

• 10+ years in B2B demand generation or growth marketing
  5+ years leading global SDR or pipeline teams
  Strong experience with enterprise SaaS, cloud, AI, PLM, or manufacturing technology markets
  Deep expertise in CRM and marketing automation platforms
  Proven experience generating enterprise pipeline and driving revenue growth
  Strong analytical mindset with experience using marketing data and performance dashboards

Success Metrics

• Pipeline generated by marketing and SDR team
  MQL SQL conversion rate
  SDR meeting-to-opportunity conversion
  Campaign ROI and pipeline velocity
  Revenue contribution from demand generation programs

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Rs 0 - 50K PM Rs 50K - 1 LPA Rs 1.0 - 1.5 LPA Rs 1.5 - 2.0 LPA Rs 2.0 - 2.5 LPA Rs 2.5 - 3.0 LPA Rs 3.0 - 3.5 LPA Rs 3.5 - 4.0 LPA Rs 4.0 - 4.5 LPA Rs 4.5 - 5.0 LPA Rs 5 - 6 LPA Rs 6 - 7 LPA Rs 7 - 8 LPA Rs 8 - 9 LPA Rs 9 - 10 LPA Rs 10 - 12 LPA Rs 12 - 14 LPA Rs 14 - 16 LPA Rs 16 - 18 LPA Rs 18 - 20 LPA Rs 20 - 22 LPA Rs 22 - 24 LPA Rs 24 - 26 LPA Rs 26 - 28 LPA Rs 28 - 30 LPA Rs 30 - 32 LPA Rs 32 - 34 LPA Rs 34 - 36 LPA Rs 36 - 38 LPA Rs 38 - 40 LPA Rs 40 - 42 LPA Rs 42 - 44 LPA Rs 44 - 46 LPA Rs 46 - 48 LPA Rs 48 - 50 LPA Rs 50 - 75 LPA Rs 75 Lakh - 1C PA Rs 1 Crore+ PA

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Accounting / Finance Advertising / MR / PR / Events Agriculture / Dairy Animation / Multimedia Architecture / Interior Design Astrology Automobile / Auto Ancillaries / Auto Components Aviation / Airline / Aerospace / Aeronautical Banking / Financial Services / Broking BPO / Call Center / ITeS Brewery / Distillery Broadcasting Cement / Building Material Chemical / Petro / Plastic / Rubber / Glass Consumer Electronics / Appliances / Durables Courier / Transportation / Freight Defence / Government Education / Teaching / Training Electricals / Switchgears Engineering / Construction / Cement / Metals Environment / Waste Management Export / Import / Trading Facility Management Fertilizers / Pesticides FMCG / Foods / Beverage Food Processing Furnishings / Ceramics / Sanitaryware / Electricals Gems / Jewellery Gifts / Toys / Stationary Government / Departmental Heat Ventilation / Air Conditioning Hotel / Restaurant Industrial Design Industrial Products / Heavy Machinery Insurance Internet / E-Commerce IT - 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5.5 LPA (Micro LAP) Paint Railways Legal BPM / BPO IT Services / Consulting Leather Film / Music / Entertainment Retail BPO / Call Centre Recruitment / Staffing Software Product Electronic Components / Semiconductors Banking Medical Services / Hospital (Diagnostics) Electrical Equipment Facility Management Services Analytics / KPO / Research Medical Services / Hospital Biotechnology Accounting / Auditing Internet E-Learning / EdTech Insurance Education / Training Financial Services (Asset Management) Chemicals (Paints) Financial Services (Broking) Pharmaceutical / Life Sciences Financial Services FMCG (Tobacco) Investment Banking / Venture Capital / Private Equity Engineering / Construction Iron / Steel FinTech / Payments Telecom / ISP NBFC Printing / Publishing Travel / Tourism Consumer Electronics / Appliances Medical Devices / Equipment NBFC (Micro Finance) Chemicals Food Processing (Dairy) Internet (E-Commerce) Hardware / Networking Real Estate Emerging Technologies (Cloud) FMCG Industrial Equipment / Machinery (Construction Equipment) Miscellaneous Real Estate (Co-working) Gaming Management Consulting Hotels / Restaurants Beauty / Personal Care Advertising / Marketing Agriculture / Forestry / Fishing Automobile Industrial Equipment / Machinery Industrial Automation Gems / Jewellery Water Treatment / Waste Management Automobile (Automobile Dealers) Design Advertising / Marketing (Digital Marketing) Electronics Manufacturing (Electronic Manufacturing Services (EMS)) Power Courier / Logistics Building Material Metals / Mining Textile / Apparel (Fashion) Auto Components Clinical Research / Contract Research Emerging Technologies (AI/ML) Electronics Manufacturing Events / Live Entertainment Law Enforcement / Security Services Agriculture / Forestry / Fishing (Agri-tech) Food Processing Government / Public Administration Petrochemical / Plastics / Rubber Architecture / Interior Design Import / Export Packaging / Containers Courier / Logistics (Logistics Tech) Legal Industrial Equipment / Machinery (Machine Tools) Emerging Technologies Beverage Furniture / Furnishing Furniture / Furnishing NGO / Social Services / Industry Associations Beverage (Brewery / Distillery) TV / Radio Emerging Technologies (Nanotechnology) Sports / Leisure / Recreation Oil / Gas Defence / Aerospace Textile / Apparel (Yarn / Fabric) Building Material (Glass) Power (Wind) Textile / Apparel Aviation Content Development / Language Automobile (Electric Vehicle (EV)) Fitness / Wellness Railways Emerging Technologies (IoT) Military / Police / Arms / Ammunition Animation EmpowerHire Associates Hiring For Casting Forging industry Gaming Job Search Hiring For Manufacturing Industry Auto Components (Tyre) Emerging Technologies (Drones/Robotics) Power (Hydro) Food Processing (Meat / Poultry) Building Material (Ceramic) Animation / VFX Pulp / Paper Job Search Hiring For Reak Estate industry Fertilizers / Pesticides / Agro chemicals Defence / Aerospace Jobs Territory Hiring For Business Development Manager-Jewellery industry Ports / Shipping Government Department Sunergeo India Corporation Hiring For Manufacturing Industry AIM JOBS HR SERVICE Hiring For Garment Industry Zecruiters Jobconnect Private Limited Hiring For Taxtile Industry M-Corp Services Hiring For Leading Appliance Industry Client EmpowerHire Associates Hiring For Forging Industry Job Search Hiring For Financial Industry Transformatrix Global Private Limited Hiring For Banking Industry Aarvi Encon Limited Hiring For staffing industry Job Search Hiring For Pharma Industry IT Services u0026 Consulting Square 1 Consulting Services Hiring For a reputed manufacturing industry Power (Solar) Building Material (Cement) Emerging Technologies (AR/VR) Emerging Technologies (Cybersecurity) Textile / Apparel (Home Textile) Square 1 Consulting Services Hiring For a reputed leather industry Ports / Shipping (Shipbuilding) Ports / Shipping (Shipbuilding) Urban Transport Internet (OTT) Not mentioned Emerging Technologies (Blockchain) Emerging Technologies (Blockchain) Advertising / Marketing (Public Relations) Recruitment / Staffing Consumer Electronics / Appliances Textile / Apparel (Technical Textile) Matrimony Kavita HR Consultant Hiring For Healthcare beauty Industry Square 1 Consulting Services Hiring For chemical manufacturing industry Sharda Consultancy Services Hiring For Travel industry Job Search Hiring For Travel Industry JJ JOBS / TRAINING SERVICES Hiring For Automotive and Automobile Industry at Chennai Square 1 Consulting Services Hiring For chemical manufacturing industry. 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Keyskills:   Sdr B2B Demand Generation