Executive - Marketing
- Rhea Healthcare
- 0 - 1 years
- Bengaluru
- 4 days ago
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Job Description
Role & responsibilities
We are looking for a Social Media Executive who understands how to translate healthcare expertise into engaging, trustworthy, and patient-friendly content.
This role goes beyond posting, you will own the content thinking, planning, and execution across social platforms, ensuring our communication is empathetic, credible, and impactful.
Key Responsibilities
1. Content Thinking & Strategy
- Develop monthly content calendars aligned with brand, campaigns, and medical priorities Translate doctor inputs into simple, engaging, and patient-centric content
- Bring fresh content ideas (reels, series, formats, hooks, storytelling)
- Ensure the right mix of education, emotion, and engagement
2. Social Media Management
- Manage day-to-day content across platforms (Instagram, Facebook, YouTube, LinkedIn etc.)
- Write captions that are clear, empathetic, and non-promotional
- Ensure consistency in tone, visual language, and brand guidelines
- Coordinate with designers & video editors for execution
3. Doctor & Medical Content Coordination
- Work closely with doctors to: Plan video topics Guide them on content formats Ensure compliance (no misleading claims, ethical communication)
- Be able to extract content from conversations, not depend on scripts alone
4. Campaign & Performance Support
- Support campaign execution (health day campaigns, awareness days, launches)
- Track performance of content (reach, engagement, saves, shares etc.)
- Identify whats working and suggest improvements
5. Trend & Platform Understanding
- Stay updated with Instagram/Reels trends, hooks, and formats
- Adapt trends to healthcare in a sensitive and relevant way
- Experiment with new formats while maintaining brand credibility
Qualification: Any Degree/Master's
Experience: 0-1 Years
Interested applicants can share the cvs @te********s@mo************a.com
Job Classification
Industry: Medical Services / HospitalFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Social Media MarketingEmployement Type: Full timeContact Details:
Company: Rhea HealthcareLocation(s): Bengaluru
Keyskills: Content Creation Social Media Digital Media Social Media Campaigns Social Media Marketing Online Branding Brand Communication Performance Content Strategy
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