Lead SDE
- Affle
- 7 - 14 years
- Noida, Gurugram
- 3 months ago
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Job Description
Major Responsibilities:
- Lead the architecture, development, and optimization of applications for digital advertising systems
- Design and implement integrations with Facebook Ads API, Google Ads API, Tikot or other Social Platform Ads API for campaign creation, monitoring, performance reporting, and budget management
- Collaborate with data engineering and analytics teams to build pipelines for advertising performance data
- Collaborate with Data Scientists to integrate the DS model into the application
- Provide technical leadership to the development team, perform code reviews, and ensure best practices
- Translate complex marketing and ad-serving requirements into scalable backend solutions
- Ensure security, reliability, and compliance across all advertising systems
- Work closely with product and marketing stakeholders to support ad strategy execution and reporting
- Monitor platform changes and API updates from Social platforms to keep systems up-to-date
- Lead the troubleshooting and triaging of issues with different teams to drive toward root cause identification and resolution
Required Experience/Skills:
- Bachelors or Masters degree in Computer Science, Engineering, or a related field.
- 7+ years of professional software development experience with a strong focus on Java (8+) and Spring Boot.
- 2+ years of hands-on experience working with Facebook Marketing API and/or Google Ads API.
- Solid understanding of RESTful APIs, OAuth2 authentication, and asynchronous job handling.
- Experience working with campaign data, budget pacing, targeting strategies, and attribution modeling.
- Strong knowledge of relational databases (e.g., MySQL) and experience with large-scale data processing.
- Familiarity with CI/CD, Git, Docker, and cloud platforms (AWS/GCP/Azure).
- Excellent communication skills and experience working in agile teams.
Education:
Bachelor of Engineering or similar degree from any reputed University.
Job Classification
Industry: Advertising & MarketingFunctional Area / Department: Engineering - Software & QARole Category: Software DevelopmentRole: Search EngineerEmployement Type: Full timeContact Details:
Company: AffleLocation(s): Noida, Gurugram
Keyskills: rest continuous integration cd software development adwords microsoft azure ci/cd relational databases docker spring spring boot java git gcp asynchronous mysql code review api agile aws facebook marketing oauth communication skills authentication
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