Manager - Marketing, Newton
- Affle
- 4 - 7 years
- Noida, Gurugram
- 2 months ago
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Job Description
- Plan and run LinkedIn campaigns (sponsored content, lead gen forms, thought leadership) with a focus on MQL and pipeline contribution
- Own Newton's content calendar and editorial strategy across blog, social, and owned channels
- Drive SEO and Answer Engine Optimization (AEO) ensuring Newton surfaces in AI-driven and traditional search results
- Write and edit high-quality content including thought leadership articles, case studies, landing pages, and email sequences
- Build sales collateral pitch decks, landing pages, one-pagers, battlecards, proposal templates, and case studies that help the team close faster
- Manage Newton's LinkedIn presence and content strategy growing followers, engagement, and inbound interest
- Partner with product on feature launches, positioning, and messaging
- Develop GTM strategies for new products and market segments
- Bring ideas to the table proactively - concepts, campaigns, hooks, narratives
- 47 years of B2B marketing experience, ideally in SaaS, adtech, or mobile marketing
- Proven track record running LinkedIn campaigns
- Strong understanding of SEO and growing familiarity with AEO and generative search optimization
- Excellent writer - you can shift from a punchy LinkedIn post to a detailed case study without losing quality
- Comfortable with HubSpot or equivalent CRM/MAP tools
- Experience creating decks and sales collateral that people actually use
- Global exposure you've worked with or marketed to audiences across regions, not just one market
- Highly organized, self-directed, and able to manage multiple workstreams without dropping quality
- A creative instinct paired with an analytical mindset - you have ideas AND you measure them
- Experience in the Apple ecosystem (App Store, Apple Search Ads, ASO)
- Familiarity with AI tools for content production, research, and optimization
Job Classification
Industry: Advertising & MarketingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: AffleLocation(s): Noida, Gurugram
Keyskills: performance marketing digital digital marketing gtm investment advertising marketing management lab roi content strategy sales demand generation marketing b2b trade campaigns b2b marketing saas leadership seo hubspot mobile marketing crm
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