Manager
- Affle
- 3 - 5 years
- Noida, Gurugram
- 4 months ago
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Job Description
- Drive quarterly and monthly product sprints across Optimization AI, Media Planning, Feed Management, Analytics, and Meta/Google Ads modules
- Translate business requirements into detailed PRDs, user stories, and acceptance criteria
- Make trade-off decisions between new features, technical debt, and operational improvements
- Manage scope creep and timeline commitments with engineering leadership
- Partner with Sales to understand client pain points and competitive objections
- Work with Operations to identify workflow bottlenecks and automation opportunities
- Collaborate with Engineering to balance technical feasibility with business impact
- Present product updates and strategic recommendations to leadership
- Conduct user research with D2C founders and performance marketing teams
- Analyze platform usage data to identify adoption gaps and friction points
- Define success metrics for each feature launch (adoption, retention, CPCU efficiency)
- Build feedback loops between client outcomes and product improvements
- Spec integrations with Meta Marketing API
- Work with engineering on data pipelines, reporting accuracy, and campaign automation
- Ensure product capabilities align with API limitations and platform policies
- 3-5 years of product management experience, ideally in B2B SaaS or ad tech
- Understanding of digital advertising platforms (Meta Ads, Google Ads) including campaign structures, bidding strategies, attribution, and conversion tracking
- Strong technical fluency: Can read API docs, understand data models, spec integrations, and have intelligent conversations with engineers
- B2B SaaS product experience: Understanding of enterprise sales cycles, custom pricing models, and access control patterns
Job Classification
Industry: Advertising & MarketingFunctional Area / Department: Sales & Business DevelopmentRole Category: Enterprise & B2B SalesRole: Branch Sales Manager (B2B)Employement Type: Full timeContact Details:
Company: AffleLocation(s): Noida, Gurugram
Keyskills: enterprise sales bidding media user stories engineering advertising tracking sales research marketing operations b2b automation product management stakeholder management saas leadership media planning access control retention pricing reporting
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