Content Lead
- Swiggy
- 3 - 5 years
- Ahmedabad
- 1 month ago
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Job Description
What will you work on?
- Leading creative strategy for the platform which covers engaging F&B content for Instagram to meet content metrics and revenue targets. Collaborate closely with the production team and post-production to ensure the written content aligns seamlessly with visual elements.
- Maintain a consistent posting schedule and adhere to content calendars to ensure regular and timely updates.
- Stay attuned to Ahmedabads ever-evolving food scene, from street food stalls to upscale restaurants, and translate these experiences into engaging written content.
- Attend food events, tastings, and restaurant openings to gather first-hand information for posts.
- Stay in touch and maintain relationships with various stakeholders of the F&B industry PR and Marketing teams, Brand teams, Chefs and Owners
- Monitor Instagram analytics to track the performance of different types of posts and adapt strategies accordingly.
- Manage and mentor a team of creatives, look over their growth within the organisation.
Who are we looking for:
- Someone who has a passion for food and a deep understanding of Ahmedabads culinary landscape and possesses an unwavering dedication towards staying updated with the latest developments in the realm of food, local events, and digital advancements.
- Someone who has a minimum of 3 years of experience in writing for digital or print food or lifestyle platforms.
- Someone who has excellent writing and communication skills, an instinctive design sensibility and an overall understanding of good quality, original content.
- Someone familiar with Instagrams features, trends, and best practices.
Job Classification
Industry: Software ProductFunctional Area / Department: Content, Editorial & JournalismRole Category: Content, Editorial & Journalism - OtherRole: Content, Editorial & Journalism - OtherEmployement Type: Full timeContact Details:
Company: SwiggyLocation(s): Ahmedabad+ View Contact
Keyskills: Post production Printing Chef Manager Technology Mentor content lead Management Analytics Monitoring
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Swiggy
Swiggy is Indias leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500 cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independ...
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