1. Digital Growth & Patient Acquisition
Own the digital acquisition strategy for all centres across India.
Drive high-quality leads for IVF, IUI, Diagnostics, Fertility Preservation, and speciality treatments.
Build geo-specific campaigns tailored to local competition, doctor expertise, and demand patterns. Track lead-to-consultation and consultation-to-start metrics closely with sales/counsellors.
2. Performance Marketing
Run and optimise paid campaigns across Google Search (high-intent), Meta, YouTube, Display, and Programmatic.
Create treatment-specific and doctor-specific campaigns to improve relevance and conversion.
Reduce CPL, CAC, and improve conversion through data-led optimisation.
3. Website, SEO & Conversion Optimization
Oversee website design, UX, local SEO, and centre-specific landing pages.
Lead SEO strategy for ranking on high-intent fertility keywords.
Implement CRO experiments to improve form fills, calls, and WhatsApp conversions.
4. Cross-Functional Alignment
Work closely with operations, centre managers, sales team, and doctors.
Ensure digital insights translate into business actions: pricing, offers, centre demand planning.
Scale new centre launch playbooks (hyperlocal digital strategy).
5. Team & Agency Leadership
Manage a team of performance marketers, SEO team members, Content writers.
Guide digital agencies and ensure strict performance ownership.

Keyskills: PPC SEO Growth Marketing Digital Marketing Digital Transformation