Role & responsibilities
As Marketing Data Scientist, you will be responsible for:
Data Management & QA Skilled in SQL and Python/R to extract, clean, and validate large, complex marketing and external datasets
Statistical Modeling Proficient in Bayesian MMM and econometric methods; addresses lag effects, seasonality, and multicollinearity
Insight Generation Translates MMM outputs into ROI by channel, saturation curves, and budget scenarios to inform investment decisions
Business Communication Develops executive-ready presentations and partners with leaders to align on insights and recommendations
Technical Tools Expertise in SQL, Python, R, Google Meridian, and visualization platforms to automate analyses and deliver model refinements
Required Skills:

Keyskills: Insight Generation Statistical Modeling Python Marketing Database Customer Analytics R Program SQL
Wipro PARI is amongst the largest global automation company with footprints in Germany and USA and multiple facilities worldwide, and its headquarters in Pune, India. Wipro Infrastructure Engineering (WIN), a business of Wipro Enterprises (P) Limited, set up its automation business in 2018 as a so...