Marketing Data Scientist/Engineer
- Wipro
- 5 - 10 years
- Noida, Gurugram
- 15 days ago
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Job Description
Role & responsibilities
As Marketing Data Scientist, you will be responsible for:
Data Management & QA Skilled in SQL and Python/R to extract, clean, and validate large, complex marketing and external datasets
Statistical Modeling Proficient in Bayesian MMM and econometric methods; addresses lag effects, seasonality, and multicollinearity
Insight Generation Translates MMM outputs into ROI by channel, saturation curves, and budget scenarios to inform investment decisions
Business Communication Develops executive-ready presentations and partners with leaders to align on insights and recommendations
Technical Tools Expertise in SQL, Python, R, Google Meridian, and visualization platforms to automate analyses and deliver model refinements
Required Skills:
- (Required) Skilled in SQL and Python/R to extract, clean, and validate large, complex marketing and external datasets (
- (Required) Proficient in Bayesian MMM and econometric methods; addresses lag effects, seasonality, and multicollinearity
- (Required) Translates MMM outputs into ROI by channel, saturation curves, and budget scenarios to inform investment decisions
- (Required) Develops executive-ready presentations and partners with leaders to align on insights and recommendations
- (Required) Excellent English communication skills (Spoken/Written)
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Data Science & AnalyticsRole Category: Data Science & Analytics - OtherRole: Data Science & Analytics - OtherEmployement Type: Full timeContact Details:
Company: WiproLocation(s): Noida, Gurugram
Keyskills: Insight Generation Statistical Modeling Python Marketing Database Customer Analytics R Program SQL
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