Marketing Executive @ Varun Beverages

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Marketing Executive

Varun Beverages
4 - 9 years
Kolkata
11 days ago
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Job Description

A Key Account Manager (KAM) combined with marketing is a strategic hybrid role. The Incumbent will manage a company's highest-revenue clients ( HORECA ) while driving integrated B2B marketing strategies. The goal is to maximize client retention, identify upselling opportunities, and co-create campaigns that boost mutual ROI

BTL Marketing : Handling the core marketing BTL activity of assigned are by effectively utilize the marketing elements allotted for the assigned territory

Execution Excellence : Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc. by adhering to the guidelines given by unit Marketing Manager

Brand Performance : Tracking Brand Performance and Distribution of Brand Portfolio in the assigned territory

Market Mapping :

Identify stores and outlets to increase visibility of lead brands

Strategic Account Planning : Build long-term customized plans for top-tier clients, setting mutual growth and marketing objectives.

Market & Competitor Analysis : Monitor industry trends and competitor moves to proactively suggest market-positioning improvements for your accounts

Relationship Management & Retention : Serve as the primary, trusted point of contact to ensure client satisfaction and maximize customer lifetime value

Job Classification

Industry: FMCG
Functional Area / Department: Sales & Business Development
Role Category: Sales Support & Operations
Role: Sales Support & Operations - Other
Employement Type: Full time

Contact Details:

Company: Varun Beverages
Location(s): Kolkata

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Keyskills: Branding And Marketing Key Account Management Horeca Sales Btl Activation

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Your name (*)

Email (*)

Mobile (*)

Preferred City (* max. 2 w/comma)

Designation / Expected Role

Current / Recent Company (*)

Experience (*)

Expected Salary (*)

Desired Industry (*):

Functional area / Department (*):

Enter Skills (key skills, subjects, technologies & roles to use in search)

Write briefly about yourself, your experience and education (*)

Attach ResumeMax 2.38 MB (RTF, PDF, DOC, DOCX formats only parsed)

Please, check the file size and type.

Add social media [ + ]

Create password

I agree with website service terms and conditions

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Marketing Executive @ Varun Beverages

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