Growth Executive - Lifecycle, CRM & Retention Marketing
- Veefly Global Tech Llp
- 1 - 3 years
- Mumbai
- 12 days ago
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Job Description
Job Summary:
At VeeFly, we dont just "send blast emails." We architect deeply personalized, data-driven user experiences. We are looking for a hands-on Growth Executive to own our lifecycle, CRM, and retention execution end-to-end.
Operating at the intersection of AI and the global creator economy, your mission is to turn casual signups into hyper-loyal, repeat campaign buyers. You will be the master operator of our WebEngage stack, working cross-functionally with Product, Performance Marketing, Analytics, and Customer Success to move core activation and LTV metrics. If you are a rigorous, tool-fluent CRM executioner who believes in data over guesswork, this is your playground.
Key Responsibilities:
- WebEngage Orchestration: Own the day-to-day execution, segmentation, and channel orchestration across email, push notifications, in-app messaging, WhatsApp, and SMS.
- Lifecycle Journey Mapping: Build, deploy, and continuously optimize advanced, non-generic automated journeys for onboarding, early activation, habit formation, and win-back.
- Loyalty & Reactivation: Set up and monitor our loyalty tier logic (Elite progression) and run aggressive campaigns to reactivate dormant segments.
- Rigorous Experimentation: Run a disciplined A/B testing cadence with proper holdout groups to measure actual incremental lift and revenuenot just vanity metrics like opens and clicks.
- Persona Segmentation: Build and localize data segments based on user personas (Creators, SMBs, Agencies), geographies, and spend tiers.
- CRM Stack Health: Guard deliverability, domain reputation, user fatigue limits, and compliance protocols as fiercely as you do conversion numbers.
Expectations:
- Move the needle on signup-to-first-campaign and first-to-third-campaign user progression within a strict 30-day window.
- Ensure all retention programs are thoroughly diagnosed using data before they are designedno copy-paste journeys.
- Maintain absolute data accuracy and clear attribution across all lifecycle user funnels.
Who You Are
- The Experience: 24 years of hands-on experience as a Lifecycle, CRM, or Retention Marketing operator.
- The Tech Stack: Deep, hands-on fluency with WebEngage (or equivalent enterprise platforms like MoEngage / CleverTap). You know how to set up events, triggers, and custom attributes.
- Global Exposure: Proven track record of running lifecycle campaigns targeted at competitive international markets.
- Analytical Mindset: Highly analytical. You look at data to find bottlenecks and prioritize fixes based on potential LTV impact.
- The Attitude: High ownership, high execution speed, and relentless curiosity to test new retention hooks.
Why Veefly?
- High Ownership: You aren't just a cog in a corporate wheel. You directly manage the infrastructure driving our user retention roadmap.
- The Scale: Work at the bleeding edge of AI and the booming creator economy, directly impacting over 56,000+ creators globally.
- Fast-Paced Innovation: We are a profitable, fast-moving startup that prioritizes velocity and data-backed experimentation over bureaucracy and endless meetings.
- Collaborative Growth: Work alongside a sharp, data-obsessed team that will challenge and elevate your growth marketing skills.
To apply please share your resume at **@ve***y.com
Job Classification
Industry: Advertising & Marketing (Digital Marketing)Functional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Growth MarketingEmployement Type: Full timeContact Details:
Company: Veefly Global Tech LlpLocation(s): Mumbai
Keyskills: Growth Marketing WebEngage Marketing Automation Cohort Analysis Customer Life Cycle Management Crm Marketing Retention Marketing Funnel Analysis CRM Strategy Ab Testing Growth Hacking
Veefly Global Tech Llp
About VeeFly VeeFly is one of the fastest-growing bootstrapped startups in the Ad-tech and Creator-tech domain. Our journey is a masterclass in organic scale: weve grown from a 2-person founding team to a 70+ strong global workforce by building products that people actually want. To date, we’ve ...
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