Digital Marketing Analyst-Night Shift
- Ameriprise Financial
- 1 - 3 years
- Noida, Gurugram
- 12 days ago
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Job Description
Job Description:
The candidate will play an instrumental role in ensuring smooth operations for a team of Financial Advisors by delivering outstanding digital marketing and prospecting experience that directly supports client acquisition. The digital marketing expert will assist in managing and organizing relevant digital marketing tools permissible as part of the key marketing activities within Ameriprise. Establish a strong online presence for advisors practices using their Individual Website/ Team Website, Social Media Marketing, Email Marketing and Prospecting efforts. This position will consistently follow high standards of business and professional ethics and legal and regulatory requirements while performing work activities. As a regular practice, the role will ensure a minimum of one qualified prospect meeting per advisor per week, driving consistent pipeline growth and incremental client acquisitions.
Responsibilities:
- Strategize, implement and track monthly updates across digital marketing tools including -
- Website updates to build online credibility for Financial Advisors using advanced features like Landing Pages with gated content, client testimonials etc.
- Manage Social Media Platforms (Facebook, LinkedIn & Instagram) with timely and creative posts to build connections, generate engagements and drive traffic to website/ landing page.
- Execute targeted drip marketing campaigns aligned with advisor preferences, delivering monthly, audiencespecific outreach designed to warm prospects and drive call and meeting setups.
- Drive endtoend prospect outreach on behalf of Financial Advisors, initiating reachouts efforts via LinkedIn, email, mobile messaging, and permissible digital channels to generate qualified leads.
- Enable mobileled prospect engagement using thirdparty messaging tools for direct meeting invites, reminders, followups, announcements, and personalized touchpoints (birthdays/anniversaries).
- Generate and track high quality prospects organically, using integrated dashboards on CRM.
- Create relevant tasks on advisors CRM and help them set up meetings with prospects, as and when required.
- Schedule 1 connect with prospect every week using Online Scheduling feature and enable support in incremental client acquisitions for advisors/ practices.
- Create, share and discuss appealing reporting dashboards monthly, capture important DM metrics, add input and consult on the next steps being the subject matter expert.
- Maintain strong advisor relationships through regular (monthly/biweekly) connects, focusing on digital marketing performance, prospect outreach, upcoming prospect calls, and opportunities for incremental client acquisition.
- Protect confidential data and adhere to policies and compliances; prioritize and perform work in accordance with established processes/ DTPs.
- Ensure effective communication and service delivery being done as per the defined SLAs/KRAs.
Required Qualifications:
- Minimum 1-2 years of experience in Digital Marketing as an associate/ analyst.
- Willing to operate in evening shift: 8:00 pm to 4:30 am (IST).
- Excellent verbal and written communication skills.
- Proven track record written and oral communication skills with client service orientation is a plus.
Preferred Qualifications:
- Certified in digital marketing program. Google Ads and Meta Blueprint certified will be an added advantage.
- Prior experience of working in a digital marketing agency, managing clients/ projects related to digital marketing.
- Prior experience in customer-based interactions roles, both written and verbal communications.
- Experience of interacting with financial advisors/ business partners will be preferred.
- Basic understanding of financial planning and broad exposure to financial products like mutual funds, insurance, retirement services, etc. would be an added advantage.
- Experience of being part of and enabling start-ups/ new business set-up approach will also be considered a positive.
Job Classification
Industry: Financial ServicesFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing - OtherEmployement Type: Full timeContact Details:
Company: Ameriprise FinancialLocation(s): Noida, Gurugram
Keyskills: digital marketing
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