Sr. Architect
- Cognizant
- 11 - 14 years
- Bengaluru
- 9 days ago
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Job Description
Job summary
Senior Manager Level Executive Communications and Social Role in Bangalore Location SEG Offerings Pool with SEG Offerings Department.
Responsibilities
SEG Marketing Team Recommended Structure
Point of View for Discussion with SEG Team May 2025
OUR POV
The original proposal is structured around a digital demand gen model email paid social SEO and web For SEGs deal size and buyer profile the motions that actually move enterprise Csuite decisions are credibility events and sales proximity We recommend reorienting the team accordingly with the most senior hire anchoring content quality the 1 risk Andreea has flagged rather than campaign execution
Campaign execution ABM programmes integrated campaigns will run through Cognizants central campaign structure The SEG teams role is to feed that engine with the right account strategy messaging and content not to own digital execution inhouse
We are also recommending against a dedicated Digital Marketing hire Web and UTM tracking can be absorbed by the corporate web team and the GTM role That headcount is better deployed in executive communications which is a genuine gap
RECOMMENDED ROLES
01 Portfolio Content Marketing Associate Director Bangalore Hybrid
Owns the messaging architecture across all SEG offerings the single source of truth for how SEG positions its capabilities by buyer vertical and pain point
Drives content strategy and quality acts as Annus strategic peer on positioning and narrative
Sets ABM account strategy account selection tiering and messaging angle per account to brief into the central Cognizant campaign structure
Oversees output from the Executive Communications hire ensures consistency across all externalfacing content
Prepares analyst briefing materials and supports competitive differentiation work
02 Field Marketing Senior Manager Bangalore Hybrid global hours flexibility
Owns flagship industry and partner event execution highend plays such as Fortune roundtables Heidrick Struggles engagements and strategic partner events
Maps the full F2F event universe where SEG clients and prospects are present identifies opportunities for business development and SME visibility
Connects SEG into regional field marketing teams EMEA APJ BUs inserts SEG content and SMEs into existing programs rather than building parallel pipelines
Runs ABM campaign coordination operationalises the account strategy set by the AD briefing the central campaign team and tracking execution
03 GTM Sales Enablement Customer Marketing Launch PM Associate Director Bangalore Hybrid
Acts as the crossfunctional coordinator for all offering launches bridges offering teams sales and marketing to ensure launches land on time and with the right materials
Owns the sales enablement content library battlecards onepagers solution decks objectionhandling guides kept current and accessible
Manages customer marketing existing client engagement reference programme and crosssellupsell campaigns in close coordination with the sales team
Maintains Winzone CRM configuration for all SEG offerings builds and monitors offeringlevel pipeline reporting
Gathers winloss feedback from the sales team and translates into content and messaging updates
Manages partner comarketing coordination with AWS Azure and AI platform partners owns joint content calendars and activation timelines
Supports analyst relations scheduling and logistics
04 Executive Communications Social Senior Manager Manager Bangalore Remotefriendly
Dedicated to executive social ghostwrites LinkedIn content for 1520 senior SEG leaders builds and maintains a readytodeploy amplification kit
Develops client case studies and POC narratives problem approach outcomes for use in campaigns sales conversations and analyst briefings
Supports speaker preparation for events roundtables and external panels
Produces shortform content assets video scripts demo narratives and clientfacing proof points that do not require long approval cycles
Works closely with the AD to ensure all content is onmessage and reflects SEGs positioning accurately
WHAT WE ARE NOT RECOMMENDING WHY
Role Not Included Rationale
Digital Marketing Web Manager Web and digital execution absorbed by corporate web team and GTM role SEG does not have the funnel volume to justify a dedicated digital hire at this stage Headcount redeployed to executive comms
Standalone Thought Leadership Manager Managerlevel TL hire will not cut through with Csuite buyers True PoVs should come from consultants and SMEs shaped by the AD Execution case studies exec social sits in Role 04 Lynnes team and partner content can supplement
Standalone Demand Gen Campaign Manager Digital campaigns at Clevel require exceptional content we do not yet have Role 02 is an evolution of this same seniority reoriented from digital execution to field marketing events and ABM coordination into the central campaign structure
Prepared for internal discussion with SEG Marketing team Andreea Dani Annu
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: UX, Design & ArchitectureRole Category: Architecture & Interior DesignRole: ArchitectEmployement Type: Full timeContact Details:
Company: CognizantLocation(s): Bengaluru
Keyskills: kubernetes iso poc networking autocad sales artificial intelligence coordination docker ansible microservices iot cloud awsazure devops linux jenkins shell scripting cloud computing ran architecture python project management virtualization microsoft azure doe agile aws
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