Marketing and Communications Specialist
- Hitachi
- 5 - 8 years
- Noida, Gurugram
- 4 days ago
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Job Description
Role & responsibilities
Content Localization
- Localize global marketing materials for Indian market requirements
- Adapt brochures, web content, videos, seminar materials, and sales tools
- Coordinate with HQ marketing teams to ensure content availability
- Manage translation and localization projects
2. Digital Content Creation
- Create and edit marketing content including brochures, website and social media assets
- Develop visual content for campaigns and engagement activities
- Maintain consistency with branding guidelines
3. Digital Marketing
- Initially support HQ-led website maintenance and optimization, incorporating local requirements, and progressively building local ownership
- Co-develop and manage landing pages and digital campaigns with HQ, with a gradual transition towards locally driven initiatives
- Support webinar planning and execution in coordination with HQ, moving towards greater local initiative over time
- Monitor and analyze digital performance metrics, contributing insights to strengthen local capabilities
4. Marketing Campaign Management
- Initially execute marketing campaigns under HQ direction, progressively taking a more proactive role in local planning and execution
- Coordinate exhibitions, seminars and workshops led by the local HTIN team, providing support through digital promotion (e.g. website announcements and post-event visibility), customer data management, and CRM integration
- Support product launches in alignment with HQ, evolving towards locally initiated activities
- Develop customer engagement programs, transitioning from HQ-supported to locally driven initiatives
5. Lead Management & Salesforce Coordination
- Manage marketing-generated leads
- Ensure lead tracking through Salesforce
- Generate KPI reports and dashboards
- Analyse lead conversion and performance trends
Preferred candidate profile
- 5-8 years experience in B2B marketing
Scientific instruments, life science, industrial technology or high-tech industries preferred such as Thermofisher , Shimadzu, Agilent, Waters, Perkin Elmer, Bruker, Zeiss, Malvern , Panalytical
Experience as Marcom Specialist
Experience in digital marketing and content management
Experience working with multinational organizations
Skills
- Content development
Digital marketing
Event management
Salesforce / CRM
Desired Digital Skills
We are looking for a hands-on marketer who is capable of creating content, not only coordinating activities. Experience using AI tools to improve content creation, localization.
Essential
PowerPoint, Excel, Word, Canva
Job Classification
Industry: Medical Devices & EquipmentFunctional Area / Department: Marketing & CommunicationRole Category: Marketing and Communication - OtherRole: Marketing and Communication - OtherEmployement Type: Full timeContact Details:
Company: HitachiLocation(s): Noida, Gurugram
Keyskills: Marcom Marketing Communication Strategic Communication B2B Marketing Media Relations Digital Communication Corporate Communication Brand Communication Corporate Branding
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