Sr Brand Liaison
- Cognizant
- 10 - 13 years
- Chennai
- 4 days ago
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Job Description
Job Summary
Marketing Promotion Specialist
The Marketing Promotion Specialist will manage the end-to-end execution of all promotional campaigns acting as the primary liaison between onshore teams and offshore pods. This role ensures efficient delivery brand compliance and operational efficiency across all promotional activities.
Responsibilities
Serve as the primary point of contact for campaign delivery ensuring smooth execution and timely rollout.
Develop a promotion strategy that drives higher store footfall by aligning with customer needs seasonal trends and prevailing market conditions.
Translate approved campaign briefs into actionable tasks for offshore pods assigning deliverables and monitoring SLAs.
Manage cross-channel deployment of campaigns across digital and social platforms ensuring brand consistency.
Optimize offshore production processes for speed and cost efficiency.
Track campaign performance against KPIs identify bottlenecks and provide operational insights for improvement.
Ensure compliance with governance and brand safety throughout campaign execution. Validate assets for brand guidelines legal requirements and quality benchmarks before launch.
5+ years of experience in campaign execution and marketing operations.
Strong project management skills with experience in team coordination.
Expertise in digital marketing proficiency with digital marketing platforms.
Detail-oriented with excellent organizational and communication skills
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: CognizantLocation(s): Chennai
Keyskills: digital marketing project management management skills media buying campaign execution operational efficiency promotional campaigns marketing team coordination production processes media planning liaison marketing operations brand communication skills sr
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