Product Manager - Nutra- Mumbai
- Hexagon Nutrition
- 5 - 8 years
- Mumbai
- 2 months ago
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Job Description
We are seeking for a Dynamic professional for our Product Management team for our Hospital Division - Domestic Brands.
Role & responsibilities -
1. Brand Strategy & Portfolio Management
- Develop annual brand plans aligned with business objectives and growth targets.
- Identify market opportunities across segments
- Drive positioning based on scientific differentiation
- Manage product lifecycles
- Manage forecasting, inventory planning, and SKU rationalization.
2. Scientific & Clinical Marketing
- Convert clinical evidence into impactful marketing materials (detail aids, visual aids, monographs, CMEs).
- Work with medical affairs to ensure scientific accuracy and regulatory compliance.
- Support development of study-based campaigns and publication amplification.
- Partner with Medical Affairs for Advisory board Meetings, Protocol development.
- Create training modules for the sales team on product science and competitive differentiation.
3. Hospital Mapping & Brand Entry Strategy
- Understanding on Hospital Working Potential mapping & Different centers.
- Working closely with Hospitals for Protocol development, cross talks with different specialties (inter disciplinary teams)
- Activating the different centers within the hospitals- IP/ OP/ Dialysis/ Onco units etc.
4. Field Force Enablement
- Develop promotional inputs, campaign briefs, and launch toolkits.
- Conduct cycle meetings and field training programs.
- Track secondary sales, prescription generation, and Prescribers
- Monitor ROI of campaigns and optimize resource allocation.
5. KOL Engagement
- Collaborate with Super Specialty doctors (Intensivists, Onco, Nephro, Gastro & dieticians)
- Support advisory boards, symposiums, and conference activations, CMEs, round tables, and scientific meets.
- Build advocacy around clinical protocols and nutrition pathways.
- Identify regional influencers to strengthen Brand Advocacy
6. Market & Competitive Intelligence
- Track competitor activities across different segments & Disease conditions
- Analyze internal sales data for performance insights.
- Recommend action plan for Brand Penetration
Education:
- MBA (Marketing) / PGDM preferred
- Science Graduates/ Pharmacy/ Nutrition
Preferred candidate profile
- 12 years as Product Executive in Hospital Division
- Exposure to Super Specialists ( Intensivists, Onco etc) preferred.
- Experience in launching or managing nutrition brands will be an advantage
Interested candidates can apply at earliest OR contact us at -
Mobile No. 0720878...
Visit us at hexagonnutrition.com
Job Classification
Industry: Pharmaceutical & Life SciencesFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Product MarketingEmployement Type: Full timeContact Details:
Company: Hexagon NutritionLocation(s): Mumbai
Keyskills: Marketing Strategy Brand Marketing Brand Management Marketing Campaigns Marketing Communication
Hexagon Nutrition
Since 1991, Hexagon Nutrition has been dedicated to offering innovative solutions tackling the major issue of malnutrition prevalent across the globe. We are at heart a research-oriented organization with a strong mix of capabilities and a large portfolio of tested products. We provide reliable and ...
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