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Senior Manager - Brand Marketing @ People Group

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 Senior Manager - Brand Marketing

Job Description

We're looking for a Senior Manager Brand Marketing who can make India fall in love with our brands all over again one bold campaign at a time.


What you'll own

Build breakthrough 360 campaigns across TV, Digital, OOH, Influencers & more
Shape the brand story for Shaadi.com, taking premium matchmaking to a whole new level
Drive awareness, consideration, SOV, SOE, engagement & customer acquisition
Create campaigns that don't just get noticed they move business
Partner with Creative, Media, Product, Digital, Sales & Growth teams
Deep-dive into segment-level campaign performance and consumer insights
Pitch big ideas, run pilots, test fast and learn faster


What we're looking for

47 years of Brand Marketing experience Consumer Tech / Internet / Premium Consumer Brands preferred
Proven experience owning 360 integrated campaigns
Strong Creative + Media Agency management experience
A sharp combination of creative instinct + data-driven thinking
Storytelling skills that can turn consumer insights into culture-worthy campaigns
Someone who can think mass brand + premium brand at the same time


Why this role?

Work on one of India's most iconic consumer internet brands
Help shape the next chapter of premium matchmaking with Shaadi
Creative freedom to build campaigns people remember
High ownership, visible impact & room to experiment
Fast-paced environment where great ideas can move.


If you believe the next big love story isn't just about finding the right person but creating the right experience, this stage is yours.

Come build the next generation of matchmaking with Shaadi.com. Role & responsibilities

Job Classification

Industry: Software Product
Functional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: Digital Marketing - Other
Employement Type: Full time

Contact Details:

Company: People Group
Location(s): Mumbai

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Keyskills:   Brand Marketing Online Marketing Social Media Marketing

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People Group

Shaadi.com, part of Anupam Mittal promoted People Group, is one of India's best known Internet brands and the worlds largest matrimonial service. It was founded with one simple objective - to provide a superior matchmaking experience to Indians all over the world. The company pioneered online matrim...

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