Manager - I Marketing
- Citiustech
- 7 - 10 years
- Mumbai
- 9 months ago
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Job Description
- As a Manager- Marketing, your Job responsibilities will include: * Develop and execute comprehensive partner marketing strategies that align with CitiusTechs business objectives and those of CitiusTech s technology partners
- * Translate market business objectives into relevant marketing campaigns, activities, and initiatives to achieve demand generation and sales enablement outcomes
- * Plan, design, and execute joint marketing campaigns and programs with partners, including webinars, events, content marketing, digital campaigns, and more
- * Own and drive a multi-channel marketing strategy for demand generation, brand visibility, and deal pursuit success
- * Track and support new business, deal pursuits, and enhance win rates by partnering with partnership and sales teams
- * Organize and manage co-branded events, including roundtables, webinars, and industry meet-ups
- * Ensure seamless execution of Partner engagement from maximum target audiences
- * Collaborate with content creators and Subject Matter Experts to develop compelling marketing materials, including thought leadership, collateral, presentations, and webinars
- * Identify opportunities to create vertical-specific marketing content assets, either in-house or with partners
- * Build and maintain strong relationships with key contacts at partner organizations
- * Act as the primary point of contact for all marketing-related activities with partners
- * Establish KPIs for partner marketing initiatives, and track performance against these metrics
- * Provide regular reports on the effectiveness of partner marketing activities and suggest improvements
- * Conduct market research to stay informed about industry trends, competitor activities, and customer needs
- * Use insights to refine partner marketing strategies and tactics
- * Own the partner marketing budget, manage funding from partners, and ensure adherence to organizational processes
- * Plan and provision requirements timely and efficiently
- * Work with sales, partnership team, and other members of the marketing team to define and implement marketing plans for the market segment
- * Partner with extended teams to customize and curate organizational content assets for vertical marketing purposes
- Experience: - * 7 - 10 Years Location: - * Bangalore * Mumbai Educational Qualifications: - * Any Bachelor s degree Skills: -Mandatory Technical Skills * This role requires a blend of strategic thinking, creativity, and hands-on execution to drive co-marketing initiatives and achieve mutual business goals
- * 5 + yrs of full time B2B Tech marketing experience, with hands-on experience in working with tech partners like AWS, Microsoft, GCP, and more * Proven competency in demand generation and brand awareness marketing * Practical knowledge of and experience in contemporary digital marketing channels, marketing automation tools, data analytics and reporting * Excellent communication and presentation skills with proven content curation capabilities
- * Ability to build collaborative partnerships and work in a matrixed and high demand environment
- * Self-motivated, hands on and results oriented, with a focus on outcomes and time bound delivery
- * Experience in managing outreach budgets
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Sales & Business DevelopmentRole Category: Enterprise & B2B SalesRole: Key Account ManagerEmployement Type: Full timeContact Details:
Company: CitiustechLocation(s): Mumbai+ View Contact
Keyskills: Business transformation Market research Healthcare Brand awareness Life sciences Digital marketing Marketing budget microsoft Marketing strategy marketing automation
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