Digital Marketing Executive
- Bridge Global
- 5 - 10 years
- Kochi
- 2 months ago
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Job Description
Role & responsibilities
We are looking for a Senior Digital Marketing Specialist who will lead and execute our digital growth initiatives across SEO, performance marketing, eCommerce campaigns, CRM, and AI-driven marketing tools. The ideal candidate will have hands-on experience in scaling digital channels, driving qualified leads and revenue, and leveraging automation and AI to improve marketing efficiency and ROI.
This role requires a strong mix of strategic thinking and execution, with the ability to work closely with product, sales, and design teams.
Preferred candidate profile
- Digital Marketing & Growth
- Plan and execute end-to-end digital marketing strategies across SEO, paid media, email, social, and marketplaces.
- Own lead generation and revenue growth metrics across digital channels.
- Optimize customer journeys and conversion funnels for higher engagement and ROI.
- eCommerce & SEO
- Drive eCommerce growth through on-page, off-page, and technical SEO.
- Perform keyword research, competitor analysis, content optimization, and link-building strategies.
- Manage product page SEO, category SEO, and CRO for eCommerce platforms (Shopify/WooCommerce/Magento or similar).
- Performance Marketing (Paid Ads)
- Manage and optimize Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other paid channels.
- Plan media budgets, run A/B tests, and continuously optimize for CAC, ROAS, and LTV.
- Track campaign performance using GA4, GTM, and other analytics tools.
- CRM & Marketing Automation
- Manage and optimize CRM systems (HubSpot, Zoho, Salesforce, or similar).
- Build and execute email marketing, drip campaigns, and lifecycle automation.
- Align marketing automation with sales pipelines and customer segmentation.
- AI & Marketing Technology
- Leverage AI tools for marketing such as content generation, campaign optimization, predictive analytics, and personalization.
- Use AI-driven platforms for SEO, ads optimization, lead scoring, and customer insights.
- Continuously explore and implement new MarTech and AI solutions to improve productivity and performance.
- Analytics & Reporting
- Track and report on KPIs such as traffic, conversions, CPL,CAC, ROAS, MQLs and revenue.
- Build dashboards and insights using GA4, Looker Studio, CRM reports, and BI tools.
- Provide actionable insights and recommendations to leadership.
Key Skills
- AI Marketing
- Market Research
- Project Management
- eCommerce data knowledge (orders, stock, marketing)
- Paid Ads
- client communication
- Growth Marketing
- Analytics & CRM
- SEO/SEM
- marketing automation
- Social Media Marketing
- eCommerce experience
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: Bridge GlobalLocation(s): Kochi
Keyskills: AI Digital Marketing Google AdWords SEM SEO
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