B2B/ B2C Product Marketing Manager role @ Optum

Job Description

Optum is hiring for B2B/ B2C Product Marketing Manager role in Gurugram and Pune location.

Please find below the details:

• Experience- 8+ yrs
• Location- Gurugram, Pune
• Notice period- Immediate to 90 days
• Shift timings- 3:30 PM to 1 AM (Both side cab facility available)
• Interview mode- 2 Virtual and 1 F2F

Mandate skills- B2B/ B2C Product Marketing Manager

Key Responsibilities

Reporting & Governance

• Functional reporting to Director, Product Marketing.
• Day-to-day priorities and performance aligned to US product marketing roadmaps.
• Embedded offshore role; not a shared services or agency model.
• Evaluated on business outcomes (quality, impact, adoption), not volume of output.

Key Responsibilities

• Product positioning, messaging & GTM strategy for consumer/provider healthcare products
• Launch planning, stakeholder coordination & release execution
• Creation of marketing assets, enablement content & reusable content libraries
• Cross-functional collaboration with product, legal, compliance, UX & CX teams
• Ensure brand, regulatory & accessibility compliance across communications
• Track campaign/product performance metrics and optimize through analytics & A/B testing

Required Qualifications

• Bachelors degree in communications, public relations, marketing, business, or related field; or equivalent experience.
• Overall 10 -12 years of experience with 5+ years in communications/marketing and 5+ years project management in a matrix organization.
• 5+ years professional writing/editing;
• Demonstrated ability to clarify, manage, and prioritize multiple deliverables; proven organizational skills.
• Healthcare/PBM experience preferred; consumer marketing in regulated environments a strong plus.

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Rs 0 - 50K PM Rs 50K - 1 LPA Rs 1.0 - 1.5 LPA Rs 1.5 - 2.0 LPA Rs 2.0 - 2.5 LPA Rs 2.5 - 3.0 LPA Rs 3.0 - 3.5 LPA Rs 3.5 - 4.0 LPA Rs 4.0 - 4.5 LPA Rs 4.5 - 5.0 LPA Rs 5 - 6 LPA Rs 6 - 7 LPA Rs 7 - 8 LPA Rs 8 - 9 LPA Rs 9 - 10 LPA Rs 10 - 12 LPA Rs 12 - 14 LPA Rs 14 - 16 LPA Rs 16 - 18 LPA Rs 18 - 20 LPA Rs 20 - 22 LPA Rs 22 - 24 LPA Rs 24 - 26 LPA Rs 26 - 28 LPA Rs 28 - 30 LPA Rs 30 - 32 LPA Rs 32 - 34 LPA Rs 34 - 36 LPA Rs 36 - 38 LPA Rs 38 - 40 LPA Rs 40 - 42 LPA Rs 42 - 44 LPA Rs 44 - 46 LPA Rs 46 - 48 LPA Rs 48 - 50 LPA Rs 50 - 75 LPA Rs 75 Lakh - 1C PA Rs 1 Crore+ PA

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Keyskills:   Go-to-market Strategy Product Marketing Gtm Strategy