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B2B/ B2C Product Marketing Manager role @ Optum

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 Posted 33 days ago — confirm the vacancy is still active.

 B2B/ B2C Product Marketing Manager role

Job Description

Optum is hiring for B2B/ B2C Product Marketing Manager role in Gurugram and Pune location.

Please find below the details:

  • Experience- 8+ yrs
  • Location- Gurugram, Pune
  • Notice period- Immediate to 90 days
  • Shift timings- 3:30 PM to 1 AM (Both side cab facility available)
  • Interview mode- 2 Virtual and 1 F2F

Mandate skills- B2B/ B2C Product Marketing Manager

Key Responsibilities

Reporting & Governance

  • Functional reporting to Director, Product Marketing.
  • Day-to-day priorities and performance aligned to US product marketing roadmaps.
  • Embedded offshore role; not a shared services or agency model.
  • Evaluated on business outcomes (quality, impact, adoption), not volume of output.

Key Responsibilities

  • Product positioning, messaging & GTM strategy for consumer/provider healthcare products
  • Launch planning, stakeholder coordination & release execution
  • Creation of marketing assets, enablement content & reusable content libraries
  • Cross-functional collaboration with product, legal, compliance, UX & CX teams
  • Ensure brand, regulatory & accessibility compliance across communications
  • Track campaign/product performance metrics and optimize through analytics & A/B testing

Required Qualifications

  • Bachelors degree in communications, public relations, marketing, business, or related field; or equivalent experience.
  • Overall 10 -12 years of experience with 5+ years in communications/marketing and 5+ years project management in a matrix organization.
  • 5+ years professional writing/editing;
  • Demonstrated ability to clarify, manage, and prioritize multiple deliverables; proven organizational skills.
  • Healthcare/PBM experience preferred; consumer marketing in regulated environments a strong plus.

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Marketing
Role: Product Marketing
Employement Type: Full time

Contact Details:

Company: Optum
Location(s): Pune

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Keyskills:   Go-to-market Strategy Product Marketing Gtm Strategy

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