Product Manager - Mumbai
- Hexagon Nutrition
- 2 - 3 years
- Mumbai
- 11 days ago
- Email to a friend
- Report this job
Job Description
We are seeking for a Product Manager for our Hospital Division - Domestic Brands.
Role & responsibilities
1. Brand Strategy & Portfolio Management
- Develop annual brand plans aligned with business objectives and growth targets.
- Identify market opportunities across segments
- Drive positioning based on scientific differentiation
- Manage product lifecycles
- Manage forecasting, inventory planning, and SKU rationalization.
2. Scientific & Clinical Marketing
- Convert clinical evidence into impactful marketing materials (detail aids, visual aids, monographs, CMEs).
- Work with medical affairs to ensure scientific accuracy and regulatory compliance.
- Support development of study-based campaigns and publication amplification.
- Partner with Medical Affairs for Advisory board Meetings, Protocol development.
- Create training modules for the sales team on product science and competitive differentiation.
3. Hospital Mapping & Brand Entry Strategy
- Understanding on Hospital Working Potential mapping & Different centers.
- Working closely with Hospitals for Protocol development, cross talks with different specialties (inter disciplinary teams)
- Activating the different centers within the hospitals- IP/ OP/ Dialysis/ Onco units etc.
4. Field Force Enablement
- Develop promotional inputs, campaign briefs, and launch toolkits.
- Conduct cycle meetings and field training programs.
- Track secondary sales, prescription generation, and Prescribers
- Monitor ROI of campaigns and optimize resource allocation.
5. KOL Engagement
- Collaborate with Super Specialty doctors (Intensivists, Onco, Nephro, Gastro & dieticians)
- Support advisory boards, symposiums, and conference activations, CMEs, round tables, and scientific meets.
- Build advocacy around clinical protocols and nutrition pathways.
- Identify regional influencers to strengthen Brand Advocacy
6. Market & Competitive Intelligence
- Track competitor activities across different segments & Disease conditions
- Analyze internal sales data for performance insights.
- Recommend action plan for Brand Penetration
Education:
- MBA (Marketing) / PGDM preferred
- Science Graduates/ Pharmacy/ Nutrition
Preferred candidate profile
- 12 years as Product Executive in Hospital Division
- Exposure to Super Specialists ( Intensivists, Onco etc) preferred.
- Experience in launching or managing nutrition brands will be an advantage
Interested candidates can apply at earliest !
Job Classification
Industry: Pharmaceutical & Life SciencesFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Brand ManagementEmployement Type: Full timeContact Details:
Company: Hexagon NutritionLocation(s): Mumbai
Keyskills: Clinical marketing Brand Strategy Marketing Strategy Brand Promotion Product Branding
Hexagon Nutrition
About Hexagon Nutrition Limited Hexagon Nutrition is a research-driven nutraceutical company founded in 1993, specializing in clinical nutrition, micronutrient premixes, and therapeutic nutrition products. With a strong presence across 70+ countries, we are committed to delivering innovative nutrit...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in