Paid Advertising Specialist
- Expansionjs
- 3 - 6 years
- Bengaluru
- 19 hours ago
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Job Description
ABOUT THE ROLE
We are looking for a data-driven Paid Advertising Specialist to plan, execute, test, and optimize campaigns across search, display, and social platforms. You will own the full ad lifecycle from creative development and audience targeting to performance analysis and budget management with the goal of driving measurable growth at efficient cost.
RESPONSIBILITIES
Campaign Management
- Build, launch, and optimize campaigns across Google Ads, Meta Ads Manager, LinkedIn, TikTok, Pinterest, and programmatic DSPs
- Manage paid search campaigns including keyword research, match type strategy, negative keyword lists, and Quality Score improvements
- Set up and manage display and retargeting campaigns with precise audience segmentation and creative rotation
- Allocate and pace budgets daily and weekly to hit delivery and efficiency targets across channels
Testing & Creative
- Design and execute structured A/B and multivariate tests on ad copy, creative assets, CTAs, and landing pages
- Brief and collaborate with designers and copywriters to produce high-converting ad assets across formats (static, video, carousel, responsive)
- Build and maintain a creative library; document winning variants, testing hypotheses, and performance learnings
- Apply audience and creative insights to continuously improve ROAS, CTR, and conversion rate
Analytics & Reporting
- Monitor KPIs daily (CPA, CPL, ROAS, CTR, CVR) and proactively identify and address performance anomalies
- Build and maintain performance dashboards in Google Looker Studio, Power BI, or equivalent reporting tools
- Deliver weekly and monthly reports with clear insights, performance summaries, and actionable recommendations
- Conduct attribution analysis and partner with analytics and engineering teams on pixel, tag, and conversion tracking setup
Strategy & Growth
- Identify new channel, placement, and audience opportunities to expand paid reach and improve efficiency
- Stay current on platform updates, beta features, algorithm changes, and industry best practices
- Collaborate cross-functionally with SEO, content, product, and lifecycle marketing teams
- Support quarterly forecasting, scenario planning, and annual media planning processes
REQUIREMENTS
- 24+ years of hands-on paid media experience managing significant monthly budgets ($50K+/mo)
- Proficiency with Google Ads and Meta Ads Manager, plus at least one additional platform (LinkedIn Campaign Manager, TikTok Ads, DV360, The Trade Desk, etc.)
- Strong understanding of audience targeting strategies, bidding models, and campaign structure best practices
- Experience with conversion tracking, pixel and tag implementation (GTM), and UTM parameter frameworks
- Comfortable working with data able to analyze performance in Google Sheets or Excel and pull insights from GA4 or equivalent analytics platforms
- Google Ads certification and/or Meta Blueprint certification preferred
- Familiarity with landing page testing tools (Unbounce, VWO, Optimizely) is a plus
- Strong written and verbal communication skills; able to present insights clearly to non-technical stakeholders
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: SEM / PPC SpecialistEmployement Type: Full timeContact Details:
Company: ExpansionjsLocation(s): Bengaluru
Keyskills: ROI Google Ads Paid Advertising Campaigns Meta Ads Performance Marketing PPC Power Bi KPI Return On Investment Linkedin Ads Facebook Ads Ab Testing SEO
Expansionjs
ExpansionJS is software development and marketing company with a top class team of professionals. We always apply the most cutting edge technology to provide digital transformations for all our clients. We always keep an eye out for promising products and experienced development teams to help us p...
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