Email Marketing Senior Principal
- Highradius
- 3 - 4 years
- Hyderabad
- 3 months ago
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Job Description
About Us:
HighRadius provides a single Agentic AI platform for the Office of the CFO. It integrates 180+ agents that orchestrate end-to-end processes across Order-to-Cash , Close & Reconciliation, Consolidation & Reporting , Accounts Payable , B2B Payments , and Treasury . HighRadius guarantees operational KPI improvements by mapping them to specific agents on the platform. With a 3-6 month go-live period, HighRadius drives value creation at 1300+ enterprises such as 3M, Unilever, Bristol-Myers Squibb Company, Red Bull, Lufthansa, and more . HighRadius has been consistently recognized as a market leader by Gartner, IDC, and Forrester.
Key Responsibilities:
- Own end-to-end email marketing strategy and execution across cold outreach, nurture, reactivation, and pipeline acceleration programs.
- Continuously refine email messaging, sequencing, and targeting to improve conversion at every stage of the funnel.
- Identify bottlenecks and inefficiencies from MQL to SQL, and drive data-backed solutions to close gaps.
- Design, maintain, and leverage email and funnel dashboards to track engagement, conversion, and pipeline impact.
- Partner with Demand Generation, Content, and Sales teams to deliver scalable, repeatable programs.
- Lead regional and GTM-specific email initiatives (e.g., country or region-focused campaigns within EMEA, North America, and APAC).
- Run structured experimentation across copy, subject lines, cadence design, segmentation, and infrastructure and iterate fast.
- Ensure strong fundamentals around deliverability, compliance, list hygiene, and sender reputation.
You Are a Great Fit If :
- You think in funnels and outcomes. Metrics guide your decisions, and you care deeply about conversion and pipeline impact.
- You balance strategy with execution. You can define the what and the why, and you re equally comfortable driving the how.
- You re intellectually curious. You ask questions, challenge assumptions, and continuously look for better ways to operate.
- You communicate with clarity. Your messaging is sharp, relevant, and written with intent.
- You take ownership. You bring structure, urgency, and follow-through to every initiative you lead.
- You have grit. You operate with the resilience, discipline, and problem-solving mindset.
Experience & Tools :
- 3 4 years of experience in Email Marketing within a B2B environment.
- Hands-on experience with:
- Smartlead
- HubSpot
- Snowflake
- Salesforce
- Experience in B2B SaaS, especially enterprise or mid-market, is a strong advantage.
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: HighradiusLocation(s): Hyderabad
Keyskills: O2C B2B Email marketing Compliance SAAS Reconciliation Operations Marketing strategy Salesforce SQL
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