B2B/ B2C Product Marketing Manager role
- Optum
- 8 - 13 years
- Pune
- 2 months ago
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Job Description
Optum is hiring for B2B/ B2C Product Marketing Manager role in Gurugram and Pune location.
Please find below the details:
- Experience- 8+ yrs
- Location- Gurugram, Pune
- Notice period- Immediate to 90 days
- Shift timings- 3:30 PM to 1 AM (Both side cab facility available)
- Interview mode- 2 Virtual and 1 F2F
Mandate skills- B2B/ B2C Product Marketing Manager
Key Responsibilities
Reporting & Governance
- Functional reporting to Director, Product Marketing.
- Day-to-day priorities and performance aligned to US product marketing roadmaps.
- Embedded offshore role; not a shared services or agency model.
- Evaluated on business outcomes (quality, impact, adoption), not volume of output.
Key Responsibilities
- Product positioning, messaging & GTM strategy for consumer/provider healthcare products
- Launch planning, stakeholder coordination & release execution
- Creation of marketing assets, enablement content & reusable content libraries
- Cross-functional collaboration with product, legal, compliance, UX & CX teams
- Ensure brand, regulatory & accessibility compliance across communications
- Track campaign/product performance metrics and optimize through analytics & A/B testing
Required Qualifications
- Bachelors degree in communications, public relations, marketing, business, or related field; or equivalent experience.
- Overall 10 -12 years of experience with 5+ years in communications/marketing and 5+ years project management in a matrix organization.
- 5+ years professional writing/editing;
- Demonstrated ability to clarify, manage, and prioritize multiple deliverables; proven organizational skills.
- Healthcare/PBM experience preferred; consumer marketing in regulated environments a strong plus.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Product MarketingEmployement Type: Full timeContact Details:
Company: OptumLocation(s): Pune
Keyskills: Go-to-market Strategy Product Marketing Gtm Strategy
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